Behavioural Science & Sociocultural Psychiatry · Paper A
Theory of planned behaviour
Theory of planned behaviour matters because it explains a gap many clinicians see, someone can fully intend to change and still not do it. Ajzen proposed that behaviour is best predicted by intention, and that intention is shaped by attitude, subjective norm, and perceived behavioural control, three separate influences on how strongly someone intends to act. For example, imagine a patient who wants to lose weight, whose family supports the plan, and who feels confident she can follow it: despite this strong intention, life events can still stop her acting on it. In practice, this intention-behaviour gap means clinicians should also address practical barriers to action, not just build motivation.
Attitude is the person's own positive or negative evaluation of the behaviour. Subjective norm is their perception of whether people who matter to them approve of the behaviour. Perceived behavioural control is how easy or difficult they believe the behaviour will be, reflecting confidence and access to resources. These three combine to form intention, which is the closest predictor of actual behaviour, though the theory itself calls this last step the intention-behaviour gap, since intention does not always convert into action. Take a doctor who intends to exercise daily, has a positive attitude, supportive colleagues, and feels able to do it, yet still skips most sessions once a busy on-call week begins. In practice, interventions that only target attitude and norms, e.g. education campaigns, often fail to close the intention-behaviour gap unless they also address perceived behavioural control, such as removing practical obstacles.